November 3-6, 2026
Join Jada Toys at the SEMA Show for an exciting showcase of our latest die-cast vehicles, new releases, and automotive-inspired collectibles. Explore our newest products, connect with the team, and check out the special events and activities happening throughout the show.
Events Schedule
SEMA Show
At the Jada booth, attendees can see two vehicles that bring together the worlds of automotive customization and entertainment. Returning to the spotlight is Brian’s Nissan Skyline GT-R from 2 Fast 2 Furious, one of the franchise’s most recognizable cars. Joining it is the Fast Life Liberty Walk GT-R, making its first appearance at SEMA with a striking reverse-livery design that expresses the customization, individuality, and creativity at the heart of Fast Life. Jada’s Fast Life offering is designed to extend the excitement of iconic automotive builds beyond the road and into collectible form. The SEMA debut will offer attendees an early look at Jada’s 2027 collection as a fan-first look of Fast Life’s debut in collectible vehicles.
Tokyo Street
This event will bring together automotive culture, custom vehicle displays, brand activations, merchandise, drifting, and special guests. While the broader event will run throughout the week, our dedicated pop-up will feature product displays, merchandise and giveaways, full-size vehicles, photo opportunities, and more.